Chaumet Paris - Ramadan '23

Seth Wright directed a fast-paced production across five GCC locations — Saudi Arabia, Kuwait, Qatar, and two cities in the UAE — shot within just 5 days. With a lean, agile crew and support from local fixers, we maintained cinematic quality while staying highly mobile.

This Ramadan campaign focused on elegance and subtlety, avoiding cliché while honoring the occasion. The narrative followed a graceful journey through light, symbolically ending as the talent reaches for the sun — turning day into night.

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Colorist: Vedad Fisic

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